When a product launch goes beyond introducing a new product, it becomes an experience that allows people to put the brand’s performance to the test.

From 10–12 July 2026, Index Creative Village created the launch experience for Maybelline Super Stay Matte Max Cushion under the #MatteMaxMonsoonProof campaign, transforming the studio into an immersive weather-testing arena through an engaging Immersive Brand Experience.

Giant Cushion Mockup – A striking landmark inspired by the product itself, featuring the cushion’s signature texture, a walk-in photo spot, and a circular LED display showcasing campaign visuals and key product messages reflected through the mirrored lid.

Matte Max Arena – A dedicated Makeup Station and Product Display area where guests explored the product through an engaging brand experience.
Heat-Proof Arena – An interactive cycling challenge combined with a Face Simulation display and real heat lamps overhead, recreating extreme high-temperature conditions for visitors to experience the product in a realistic environment.

Water-Proof Arena – A rain simulation zone featuring real falling water, an immersive LED backdrop, and the Matte Check Cam, capturing participants in real time while creating highly shareable content.

The event also featured a TikTok Live Studio, designed to host live sessions with artists and creators throughout the three-day event, extending the launch experience to audiences on TikTok in real time.

Another project that reflects Index Creative Village’s expertise in combining Creative Event Design, Interactive Technology, and Brand Experience to create memorable experiences that engage audiences and inspire them to share their moments.

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