A New Chapter for Thai Tourism “The Year of Transformation”
A new step forward for Thai tourism under the concept “The Year of Transformation,” bringing the “Spirit of the Fighter” and the essence of “Mae Mai Muay Thai” into the narrative. The concept reflects the Tourism Authority of Thailand (TAT) continuous transformation, adaptation, and forward momentum throughout more than 66 years.
Index Creative Village designed the overall experience, from Stage, Lighting, and Sound to Visual Content, weaving every element into one cohesive visual narrative and creating an impactful experience throughout every moment of the event.
The event marked the announcement of the Tourism Authority of Thailand 2027 Annual Marketing Action Plan, held on 24 August 2026 at Rajadamnern Stadium.
