BVLGARI Serpenti Light Up

Dazzling an unforgettable night with the spectacular show

Index Creative Village helped bring the festive magic of BVLGARI Serpenti Light Up to Thailand for the first time at ICONSIAM, celebrating the Maison’s Holiday Season campaign, “I Believe in Wonder.”

At the heart of the experience was a spectacular 18.5-metre-high Serpenti Necklace Light Structure, inspired by BVLGARI’s iconic Serpenti motif and, at the time, the tallest freestanding installation of its kind ever created by the Maison. The celebration illuminated Bangkok’s Chao Phraya riverside with a dazzling light experience and a large-scale fireworks spectacle stretching across more than 2,000 metres of the riverfront.

The experience was elevated by appearances from Davika Hoorne, BVLGARI’s Friend of the House for South Asia Pacific, and special guest Mark Tuan, alongside leading Thai celebrities, creating a memorable celebration of wonder, craftsmanship, and festive glamour.

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