The DENTISTE’ X KENGNAMPING TONE UP THE ICONIC SMILES event was designed to go beyond introducing a new Presenter or launching a new product. The challenge was to create a space where the concept “TRUE CONFIDENCE BEGINS UP CLOSE” could truly come to life.

For the Landmark, products and items from the Keng–Namping Gift Set were transformed into elements of the space. The Box Set was arranged as an installation alongside an oversized Toothpaste Sculpture, turning the products from items on a shelf into part of the Visual Experience—something visitors could see, photograph, and interact with.

The Pop-up brought the experience to life on 5–6 September, leading into a special moment with Keng–Namping on 7 September, turning the space into another Close Moment shared between the brand, the artists, and fans at PARAGON, FASHION HALL.

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