Plara Molam: Zab Zern in the City

When creativity gives local culture a new space in the heart of the city

Index Creative Village co-created the experience for Singha Corporation Presents “PlaRaMorLam: Zabb, Serng in the City,” transforming the square in front of centralwOrld into a vibrant destination of flavor, music, and the dynamic spirit of Isan culture in a contemporary setting.

Through spatial design, lighting, sound, and overall atmosphere, we aimed to reinterpret the charm of Isan culture for urban audiences in a new dimension — blending bold flavors, joyful energy, and cultural identity that can truly evolve into a living Soft Power.
For us, an event is more than simply bringing people together in one place. It is about designing meaningful experiences that connect brands, culture, and people.
Held at centralwOrld Square
23–24 May 2026

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